Why AVEENO Baby?

Naturally Nourishing
AVEENO scientists coupled the natural healing power of oats with modern science to develop innovative and effective, yet gentle baby care formulas rich in finely milled soothing colloidal oatmeal. ACTIVE NATURALS colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby's skin soft, smooth, and naturally healthy looking.

Proven Effective
AVEENO Baby formulas are both gentle and effective. The baths and lotions formulas with natural oat moisturize, condition, and protect even the most delicate, sensitive skin.

Pediatrician Recommended
AVEENO Brand has been pediatrician recommended for over 60 years to parents who share their concern for the gentle care of developing skin.